四两品牌设计｜Branding

Project: 四两茶铺 SILIANG TEAROOM
Project Attributes:

茶文化｜生活空间｜TEA CULTURE｜Living space

Project Background:

SILIANG is a tea culture space that explores the possibilities of tea in "time" and "space" with the theme of "spring, summer, fall and winter". The brand echoes the four seasons through the different temperaments of the tea ware and puts forward the concept of "Sipping a cup of tea is all about the land and the water," which makes tea drinking a diversified life experience between heaven, earth and human beings.
The quality and taste of tea varies from season to season, and SILIANG adjusts the types and quality of tea according to the seasonal changes so that customers can savor the freshest tea. The temperament of the tea ware echoes the seasons, and the right tea ware can also add more mood and emotion to the tea tasting. Here, tea is not only a drink, but also a life attitude and cultural heritage.

项目背景：

四两是一家茶文化空间，以「春夏秋冬」为主题，在「时间」与「空间」上探索茶的可能性，品牌通过茶器的不同气质与四季相呼应，提出「啜饮一盏清茶，皆是一方水土」的理念，让饮茶成为了天地人之间多元化的生活体验。
不同季节，茶叶的品质和口感都会有所不同，四两会根据季节的变化调整茶叶的种类和品质，让顾客能够品尝到最新鲜的茶叶。茶器的气质与四季相呼应，合适的茶器也可以为品茗增添更多的意境和情感。在这里，茶不仅仅是一种饮品，更是一种生活态度和文化传承。

In the design of the font, we added ingenuity, the center of "two" is designed like a table with two tea cups, forming a scene of three or two friends having a drink and chatting.

在字体的设计上我们加入了巧思，「两」的中间我们设计的像是放着两只茶杯的桌子，形成三两好友对饮畅谈的场景。